One Wild Story

Founded by James Griffiths in 2010, Wild Training set out to make exercise fun, keep it effective, and to include everyone.

Since the start, those values haven’t changed, but what James’ learned along the way has turned Wild Training into one of the most pioneering, longest standing independent health and fitness brands in the UK today.

Showing people how to #LiveAWildLife. That means a lot of things to the team at Wild Training, but mostly it's about empowering everyone to attack like with spark, with no limitations, no labels.

Wild Training is about so much more than fitness, strength and conditioning. Body transformations are easy. Lifestyle transformations are what we are best at. Promoting health as the most valuable pursuit is the mission.

Meet the team and you will experience more passion than you can imagine. Everyone becomes infected by it. Contagious energy that will inspire you to live life to the full. 

Wild Training never stops evolving, because the people that make it happen everyday never stop training, never stop innovating and will never run out of energy to do what they love. 

“A life with no limit” is James Griffiths’ creed. He’s recorded the highest altitude workout ever, completed 1000 24kg kettlebell snatches in under 1 hour and was 2018’s Southern England's strongest man under 80kg. His obsession isn’t with his own fitness - everything he’s done is about learning how to help others enjoy the pursuit of health. Wild Training, which he founded is all about sharing the joy of health and fitness in unique ways that challenge conventional thinking to achieve beyond conventional results.”

“Runners want to run, lifters want to lift, sports fans want to play sports and stretchy people want to stretch. I’ve looked, a lot… and I can tell you there isn't a perfect exercise system and there isn't a right or wrong way to train, so learn about it all and find a balance between passion, and looking after your health longterm. I got fit using the same systems that we use in Wild Training.

Finding the best exercise methods, making them relevant and fun for normal people with specific goals. It started as a hobby, became a job, now it’s an obsession. Professional sportsmen and women, paralympic and olympic athletes, TV personalities… mums, dads, 4 year olds, 82 year olds… and everyone in between. A lot of different kinds of people have had their health and fitness horizons broadened, made more colourful and a lot more exciting thanks to the work we do.

Nothing Wild Training does is based on current trends or stunts to get new customers. I wanted to have fun getting fitter while minimising my risk of injury and serious illness. We do the research, test systems against our own experience and only share the very best solutions with our members.

One thing that I’ve learned is it’s always better to pull people towards their goals than to push them. Leading by example is at the core of everything I strive to achieve for myself, for the Wild Training staff and for our customers.

Developing the other Wild Training coaches is something I'm very passionate about. The team is full of inspiring trainers that have an immense amount of fitness knowledge and experience to share. We do more training and studying than any other group of trainers I've worked with. I believe that we have the ability to be the best trainers in the country and we aren't afraid of putting in the work to get there.” James Griffiths, Founder of Wild Training

“When we work with partners we want to ensure they are at the cutting edge of their field in order for us to maintain our value of high quality training. When we sought an authority on the topic of functional health to be part of the Future Fit Pro Zone education platform, Wild Training’s experience, expertise and passion for what they do stood out. They walk the walk and you can be confident you’re learning from the best”

Future Fit Training, 2016, 2017, 2018 Active Training Awards – Training Provider of the Year.